510 Carts

Boutiq released their 510 Carts and needed an animated video demonstrating all the product features and the variety of available flavours. The animation was to be used primarily on social media and their website, alongside product stills for their suppliers. It needed to be high-energy and captivating to stand out against competitors, while staying true to and celebrating Boutiq’s existing branding.

I led all the 2D and 3D animation, texturing, lighting, rendering and compositing. As with previous Boutiq projects, I created a single white base version of the cart, applying each flavour’s colourway in After Effects, allowing the full range of colour-coded variants to be produced without re-rendering for every version. Additional typography animation was created in After Effects.

Software: Cinema 4D // Redshift // Adobe After Effects

In partnership with: Ultra Studio