Switch V5 Gum

Boutiq needed a high-energy, fast-paced animated promotional video for their new product, the Switch V5 Gum, a limited-edition successor to the Switch V5. The animation needed to work across multiple touch-points, social media, web and retail, and showcase the product’s new look and feel in Boutiq’s unique visual animation style. As part of their Game Changed Again campaign, it also needed to highlight the new flavour combinations through the product’s multiple colourways, introduce the new Gum logo with custom animation, and feel tactile and premium against Boutiq’s playful, irreverent brand tone.

I led the 3D animation, lighting, texturing and rendering in Cinema 4D and Redshift. To hit the campaign’s tight turnaround, I rendered a single white version of the product, then composited and colour-graded it in After Effects to produce each flavour variant and the LED screen, avoiding the need to re-render for every colourway. I also animated a custom 3D hand asset to bring a tactile, hands-on feel to key shots, rendered and composited using the same pipeline. Additional 2D typography animation was completed in After Effects.

Software: Cinema 4D // Redshift // Adobe After Effects

In partnership with: Ultra Studio