Snack Pack

Boutiq partnered with Super Dope to create a limited range of Snack Packs, a product that already existed in the Boutiq world. For this collaboration, Boutiq wanted a short social media animation showcasing all available flavours, in line with the retro art style seen across the Boutiq brand. The concept centred on an arcade-style ‘player select’ UI, treating each product as a playable character, complete with individual stat icons, in the Boutiq world. Two versions were produced, landscape and portrait, to work across both social media and retail displays.

I animated, textured, lit, rendered and composited all the 3D, building each of the five flavours as its own fully UV-mapped and colour-matched animation across both aspect ratios. Boutiq provided the 2D UI vectors, which I animated and integrated in After Effects to complete the player-select sequence.

The final animations launched as part of the Snack Pack collaboration’s limited-time release, running across both social media and retail touchpoints.

Software: Cinema 4D // Redshift // Adobe After Effects

In partnership with: Ultra Studio