Quattro

Sherbinskis joined forces with Doja to release a collaborative version of their product, the Quattro. Designed to combine Sherbinskis’ genetic expertise with Doja’s focus on carefully selected cultivars, the animation needed to celebrate their innovative technology, highlight key product features, and showcase the premium design aesthetic of the Sherbinskis brand. Set against a high-end automotive motif, the piece treats the product as the ‘Lamborghini’ of the vape world, presenting it as a premium item with a sleek, compact design, smooth airflow, strong flavour retention and solid battery performance.

I led the 3D product animation, texturing, lighting and rendering in Cinema 4D and Redshift, composited in After Effects. This included animating a custom automotive-style HUD display directly onto the product’s built-in screen, echoing the dashboard readouts of the high-end cars referenced in the concept, alongside the product’s flavour and performance stats. I also completed all 2D typography animation for the piece.

Software: Cinema 4D // Redshift // Adobe After Effects

In partnership with: Ultra Studio